Digital Projects

Robert K. Elder is the Direc­tor of Dig­i­tal Pro­duct Devel­op­ment & Strat­e­gy at Crain Com­mu­ni­ca­tions. In that capac­i­ty, Elder iden­ti­fies oppor­tu­ni­ties and leads the devel­op­ment of new Web, app, mobile and social prod­ucts to expand Crain Communication’s dig­i­tal foot­print.

In his first two years, he expand­ed Crain’s reach into 32 new mar­kets, served as brand ambas­sador and assem­bled the team’s edi­to­ri­al staff. Under the ban­ner “Busi­ness News Just Got Per­son­al,” Elder over­sees the devel­op­ment of this new, per­son­al­ized newslet­ter that adapt­ed to each reader’s inter­est. He also found­ed the column “If I Knew Then…” and serves as exec­u­tive pro­duc­er (and co-host) of Crain’s pod­cast “HR Con­fi­den­tial.”

For a full list of sites and newslet­ters, vis­it: crains.com